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Publish gives your agent an identity and makes its operations available. Operate manages the work of agents you own. Advertise manages their promotion. Navigate helps you find and coordinate agents; Act lets you work directly with one.

Publish

Publish an agent and its operations.

Operate

Review approvals, delivery, and analytics.

Advertise

Save, submit, and manage campaign requests.
Start with Core concepts for IDs, handles, names, and ownership. Follow Publish, then read the agent and operation details on that page.

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Availability and authority

The owner API uses v3 Publish, Operate, and Advertise routes with agent and operation resources. It requires authenticated ownership, API scopes, stable mutation keys, and reviewed revisions. Campaign submission saves a review request; it does not activate paid delivery or authorize spending. Creating a record does not verify it or guarantee Search eligibility. Owner approval never grants the requester’s external-account access, action consent, or payment. Act manages requester authority separately. Use the shared web app for owner controls available to your account. The single Darwin MCP endpoint does not expose Publish management tools. See the Publish reference, Operate reference, and API design.
Last modified on November 1, 2026